Competing in the world of omnichannel retailing

Mobile technology is changing consumer behaviour as advances continue to blur the line between the physical and online. With information available at our fingertips, businesses must make changes to meet consumer demands and expectations. Now more than ever, it is apparent that the future is the omnichannel. On March 20, join us for a dynamic exchange where cutting-edge research and industry know-how collide. Find out how businesses can gain a competitive edge and how consumers can “shop smart” in the evolving world of omnichannel retailing. About the speakers: Mohammad Rahman, PhD is a leading expert in understanding the economic and strategic implications of technological advancements in online and conventional markets. He has more than 10 years of experience providing insights on how technology drives consumer behaviour, and how online and conventional markets are using new channels to compete and target consumers. Don Thompson has more than 25 years of experience launching multi-channel and supply chain solutions to retailers across Canada and the US, including Staples, MEC, Sport Chek, Canadian Tire and Petro Canada. He currently operates Thompson Strategy Group, a company that has provided growth consulting to over 50 clients, and is an owner in TakeMeTuit, a company that has combined retail and mapping to provide retailers with indoor beacons and smart phone apps to guide shoppers and employees to specific products. Thursday,March 20, 2014 7:15 – 8:30 a.m. University of Calgary Downtown Campus 906 – 8th Avenue SW Breakfast buffet Cost: $25 Register now

Location:

University of Calgary Downtown Campus

More information at http://www.ucalgary.ca/events/calendar/competing-world-omnichannel-retailing